58
unicorn craft
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Avg price
Great$16.09avg listing price — sweet spot $15–$100
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Price range
Good$5.73–$32.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,014.73avg incumbent reviews — the moat a new listing must climb
Market size
Okay$211K$211K/yr · 213K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-20.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand