36
tween easter
Skip itSoft demand (-91.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$56.45avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$9.28–$137.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Review moat
Good1,153avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$217K$217K/yr · 74K searches
Competition
Bad92%top-5 click share — a locked-up shelf
Growth
Bad-91.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price