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trump card
Worth a lookShows low returns (0.7%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Review moat
Good895.71avg incumbent reviews — the moat a new listing must climb
Growth
Good+27.7%90-day search growth — must beat 0% to launch
Avg price
Okay$11.17avg listing price — sweet spot $15–$100
Market size
Okay$161K$161K/yr · 179K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$4.56–$17.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand