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trolls toys
Skip itSoft demand (-9.5% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$16.20avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good787.09avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.74–$35.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$215K$215K/yr · 580K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.5%90-day search growth — must beat 0% to launch