54
treasure hunt
Worth a lookShows no brand lock-in (top 5 brands take 47% of clicks), but a small market ($35K/yr) keeps it on the watch list.
Brand share
Great47%top-5 brand share — no brand owns this niche
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Avg price
Great$15.42avg listing price — sweet spot $15–$100
Price range
Good$1.64–$45.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+11.1%90-day search growth — must beat 0% to launch
Review moat
Okay2,762.83avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$35K$35K/yr · 92K searches
Signals No Dominant Brand