34
travel playdoh
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,836.88avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.54avg listing price — sweet spot $15–$100
Price range
Okay$5.39–$19.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Okay$104K$104K/yr · 162K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-24.3%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand