53
travel coloring kit for kids
Worth a lookShows low returns (0.8%), but strong incumbent ratings (4.6★) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Good$14.87avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.95–$36.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Okay+11.9%90-day search growth — must beat 0% to launch
Market size
Okay$147K$147K/yr · 185K searches
Review moat
Bad6,312.95avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality