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toys and games deals
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$2.1M$2.1M/yr · 906K searches
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$17.84avg listing price — sweet spot $15–$100
Price range
Great$6.88–$46.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+2.8%90-day search growth — must beat 0% to launch
Review moat
Bad8,846.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand