45
toy microwave
Skip itA small market ($93K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$23.85avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good$7.87–$32.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Review moat
Good1,243.36avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad$93K$93K/yr · 138K searches
Growth
Bad-4.9%90-day search growth — must beat 0% to launch