47
towelie
Skip itSoft demand (-35.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$26.95avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Price range
Great$10.35–$73.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Great308.48avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Bad$94K$94K/yr · 340K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-35.5%90-day search growth — must beat 0% to launch