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toothless costume
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Avg price
Incredible$37.17avg listing price — sweet spot $15–$100
Price range
Great$11.93–$88.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great176.48avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad5.1%return rate — above 5% kills the launch gate
Growth
Bad-6.6%90-day search growth — must beat 0% to launch
Market size
Bad$56K$56K/yr · 406K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale