44
toh
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great184.75avg incumbent reviews — the moat a new listing must climb
Avg price
Great$19.31avg listing price — sweet spot $15–$100
Price range
Great$4.65–$67.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Growth
Bad-8.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$22K$22K/yr · 75K searches