57
toga himiko
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$30.64avg listing price — sweet spot $15–$100
Price range
Great$10.95–$96.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great331.26avg incumbent reviews — the moat a new listing must climb
Competition
Great39%top-5 click share — an open shelf
Brand share
Good63%top-5 brand share — brands hold most of the demand
Growth
Good+28.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$77K$77K/yr · 330K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Signals Low Review Barrier