32
toddler push toys
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$22.52avg listing price — sweet spot $15–$100
Price range
Great$14.21–$28.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Growth
Okay+2.6%90-day search growth — must beat 0% to launch
Market size
Bad$80K$80K/yr · 67K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad24,676avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand