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toddler knife
Skip itSoft demand (-13.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.00avg listing price — sweet spot $15–$100
Price range
Good$6.60–$24.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Review moat
Okay2,570.56avg incumbent reviews — the moat a new listing must climb
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Bad$74K$74K/yr · 86K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-13.7%90-day search growth — must beat 0% to launch