46
toddler chalk
Skip itSoft demand (-47.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,318.48avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.71avg listing price — sweet spot $15–$100
Price range
Bad$5.39–$17.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$77K$77K/yr · 73K searches
Growth
Bad-47.7%90-day search growth — must beat 0% to launch