39
toca boca
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Avg price
Great$17.82avg listing price — sweet spot $15–$100
Price range
Good$4.88–$40.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good675.21avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Market size
Bad$27K$27K/yr · 1.2M searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Signals Low Review Barrier