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tmnt mtg
Skip itSoft demand (-81.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great195.53avg incumbent reviews — the moat a new listing must climb
Market size
Great$1.4M$1.4M/yr · 693K searches
Avg price
Great$77.55avg listing price — sweet spot $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Price range
Bad$11.32–$406.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand
Growth
Bad-81.3%90-day search growth — must beat 0% to launch
Signals High Price