48
tales couples edition
Skip itSoft demand (-40.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$25.68avg listing price — sweet spot $15–$100
Market size
Great$1.6M$1.6M/yr · 604K searches
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Price range
Great$10.14–$38.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Review moat
Okay2,114.18avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-40.9%90-day search growth — must beat 0% to launch