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stranger things cards
Skip itSoft demand (-71.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible76.57avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$40.52avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Good$11.36–$132.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Bad75%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad$36K$36K/yr · 142K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-71.7%90-day search growth — must beat 0% to launch