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story dice
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Good512.83avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.35avg listing price — sweet spot $15–$100
Price range
Good$6.45–$27.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+5.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad82%top-5 click share — a locked-up shelf
Market size
Bad$50K$50K/yr · 91K searches
Brand share
Bad96%top-5 brand share — brand-locked demand