57
sticker roll
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great40%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Review moat
Good574.29avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.63–$38.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Market size
Okay$238K$238K/yr · 512K searches
Avg price
Okay$9.89avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-16.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand