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stick on earrings
Skip itPrices mostly outside the sweet spot ($5.05–$14.55) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay$259K$259K/yr · 451K searches
Review moat
Okay1,891.37avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Avg price
Bad$8.38avg listing price — sweet spot $15–$100
Growth
Bad-19.9%90-day search growth — must beat 0% to launch
Price range
Bad$5.05–$14.55cheapest to priciest tracked listing — scored on the share inside $15–$100