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steve harrington
Skip itSoft demand (-67.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$28.44avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great$10.65–$99.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good727.62avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Good$320K$320K/yr · 556K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-67.5%90-day search growth — must beat 0% to launch