step 2 water table accessories
Worth a lookShows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Growth
Great+103.8%90-day search growth — must beat 0% to launch
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great$8.48–$80.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$19.23avg listing price — sweet spot $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,723.39avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$41K$41K/yr · 96K searches