36
squishmallow game
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$28.52avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great$11.31–$53.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great330avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad83%top-5 click share — a locked-up shelf
Market size
Bad$28K$28K/yr · 31K searches
Brand share
Bad97%top-5 brand share — brand-locked demand