60
spray chalk
Worth a lookShows beatable incumbent ratings (3.7★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$17.96avg listing price — sweet spot $15–$100
Price range
Great$5.71–$43.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+40.9%90-day search growth — must beat 0% to launch
Review moat
Good1,065.67avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay$158K$158K/yr · 213K searches
Signals Quality Gap