62
spinning top
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Price range
Great$7.02–$80.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.96avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good797.24avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$274K$274K/yr · 486K searches
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-23.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand