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sorting toys for toddlers 1-3
Skip itA small market ($62K/yr) — this niche doesn't clear our bar today.
Brand share
Great55%top-5 brand share — no brand owns this niche
Avg price
Great$15.81avg listing price — sweet spot $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good$8.03–$32.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,540.64avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$62K$62K/yr · 112K searches