47
soft play equipment
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Brand share
Great46%top-5 brand share — no brand owns this niche
Avg price
Great$72.29avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Returns
Good2.3%return rate — above 5% kills the launch gate
Review moat
Good1,235.51avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$13.66–$241.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.4%90-day search growth — must beat 0% to launch
Market size
Bad$39K$39K/yr · 87K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale