48
soap making kit for kids
Skip itSoft demand (-22.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$23.23avg listing price — sweet spot $15–$100
Price range
Great$12.36–$45.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,661.35avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$123K$123K/yr · 89K searches
Growth
Bad-22.8%90-day search growth — must beat 0% to launch