44
smiley face stamp
Skip itA small market ($17K/yr) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Good820.48avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.20avg listing price — sweet spot $15–$100
Price range
Okay$7.26–$17.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-5.7%90-day search growth — must beat 0% to launch
Market size
Bad$17K$17K/yr · 37K searches