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small action figures
Skip itSoft demand (-6.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$26.09avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Good1,003.22avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.73–$169.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$110K$110K/yr · 184K searches
Growth
Bad-6.1%90-day search growth — must beat 0% to launch