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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.45avg listing price — sweet spot $15–$100
Market size
Good$836K$836K/yr · 514K searches
Price range
Good$8.48–$24.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+14.2%90-day search growth — must beat 0% to launch
Review moat
Bad7,277.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand