45
skin tone colored pencils
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$16.44avg listing price — sweet spot $15–$100
Price range
Good$4.78–$40.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Growth
Good+27.5%90-day search growth — must beat 0% to launch
Market size
Okay$231K$231K/yr · 238K searches
Review moat
Okay3,028avg incumbent reviews — the moat a new listing must climb
Competition
Bad78%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand