49
silly putty
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$18.33avg listing price — sweet spot $15–$100
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Good$738K$738K/yr · 482K searches
Price range
Good$5.85–$32.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,008.17avg incumbent reviews — the moat a new listing must climb
Growth
Bad-28.2%90-day search growth — must beat 0% to launch
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand