50
shrinky dinks
Worth a lookShows low returns (0.8%), but soft demand (-47.6% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Review moat
Good557.3avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.85avg listing price — sweet spot $15–$100
Price range
Good$8.74–$22.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Market size
Okay$244K$244K/yr · 189K searches
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-47.6%90-day search growth — must beat 0% to launch
Signals Low Review Barrier