48
shape puzzle
Skip itSoft demand (-19.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great2.0%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Avg price
Good$13.63avg listing price — sweet spot $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Price range
Good$7.50–$25.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,209.38avg incumbent reviews — the moat a new listing must climb
Market size
Okay$116K$116K/yr · 161K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-19.2%90-day search growth — must beat 0% to launch