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Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 29Growth 71Conversion 11Competition 79Returns 56Price range 43Avg price 81Brand share 5Review moat 82Quality gap 45

Review moat

Great362.02

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$83.71

avg listing price — sweet spot $15–$100

Competition

Great36%

top-5 click share — an open shelf

Growth

Good+53.2%

90-day search growth — must beat 0% to launch

Returns

Good2.8%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$9.30–$204.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$129K

$129K/yr · 177K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Brand share

Bad98%

top-5 brand share — brand-locked demand

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