50
seven deadly sins
Worth a lookShows a sweet-spot price point ($36.48 avg), but weak search conversion (0.5%) keeps it on the watch list.
Avg price
Incredible$36.48avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great240.36avg incumbent reviews — the moat a new listing must climb
Competition
Great32%top-5 click share — an open shelf
Brand share
Good64%top-5 brand share — brands hold most of the demand
Growth
Okay+9.4%90-day search growth — must beat 0% to launch
Price range
Okay$6.51–$299.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$61K$61K/yr · 302K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale