49
scream merch
Skip itSoft demand (-52.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$23.89avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great386.77avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.02–$48.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Market size
Good$374K$374K/yr · 1.4M searches
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-52.3%90-day search growth — must beat 0% to launch