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scratch and sniff stickers
Skip itPrices mostly outside the sweet spot ($7.05–$14.48) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Good$491K$491K/yr · 1.0M searches
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,502.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.17avg listing price — sweet spot $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-22.6%90-day search growth — must beat 0% to launch
Price range
Bad$7.05–$14.48cheapest to priciest tracked listing — scored on the share inside $15–$100