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scorpio

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Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 12Growth 41Conversion 11Competition 65Returns 89Price range 82Avg price 77Brand share 7Review moat 75Quality gap 60

Returns

Great1.3%

return rate — above 5% kills the launch gate

Price range

Great$6.85–$56.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$15.81

avg listing price — sweet spot $15–$100

Review moat

Good510.36

avg incumbent reviews — the moat a new listing must climb

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+13.1%

90-day search growth — must beat 0% to launch

Market size

Bad$47K

$47K/yr · 326K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Brand share

Bad97%

top-5 brand share — brand-locked demand

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