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scented playdough
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$20.28avg listing price — sweet spot $15–$100
Price range
Great$5.45–$76.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+3.6%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,509.44avg incumbent reviews — the moat a new listing must climb
Market size
Bad$48K$48K/yr · 56K searches
Brand share
Bad100%top-5 brand share — brand-locked demand