46
scented erasers
Skip itA small market ($23K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Great$3.95–$74.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good523.39avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.69avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$23K$23K/yr · 85K searches
Growth
Bad-38.4%90-day search growth — must beat 0% to launch