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scarlet witch
Skip itWeak search conversion (1.3%) — this niche doesn't clear our bar today.
Avg price
Incredible$23.74avg listing price — sweet spot $15–$100
Price range
Great$5.69–$77.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Review moat
Good1,284.32avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad$85K$85K/yr · 266K searches
Growth
Bad-11.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale