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54

sally

Worth a look

Shows low returns (0.4%), but weak search conversion (0.9%) keeps it on the watch list.

Market size 12Growth 78Conversion 11Competition 83Returns 98Price range 82Avg price 91Brand share 43Review moat 37Quality gap 22

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great$21.47

avg listing price — sweet spot $15–$100

Competition

Great32%

top-5 click share — an open shelf

Price range

Great$5.02–$65.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+68.5%

90-day search growth — must beat 0% to launch

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,770.89

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$47K

$47K/yr · 251K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Search terms