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roommate gifts
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$19.40avg listing price — sweet spot $15–$100
Price range
Great$9.35–$38.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,425.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-22.5%90-day search growth — must beat 0% to launch
Market size
Bad$35K$35K/yr · 40K searches
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand