47
ron swanson
Skip itA small market ($10K/yr) — this niche doesn't clear our bar today.
Review moat
Great238.38avg incumbent reviews — the moat a new listing must climb
Competition
Great29%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$18.68avg listing price — sweet spot $15–$100
Price range
Great$5.09–$54.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$10K$10K/yr · 49K searches