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rocking horse
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Market size
Great$1.6M$1.6M/yr · 1.7M searches
Avg price
Great$78.37avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,116.55avg incumbent reviews — the moat a new listing must climb
Price range
Okay$28.14–$205.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Signals High Price